Your resume no longer opens doors—your reputation does. In today’s market, personal branding is what gets you seen, trusted, and shortlisted. This article unpacks how mid-career professionals can build a credible, consistent brand that quietly attracts the right opportunities.

Join us for a free live webinar on Monday 30th June at 12pm BST where we’ll reveal powerful LinkedIn tips to help you get noticed by recruiters and land better job offers. With 95% of recruiters using LinkedIn—many with advanced search tools—it’s essential to know how to work with the platform’s algorithm, not against it. In just 45 minutes, you’ll learn how to optimise your profile, engage strategically, and appear higher in search results. Whether you’re actively job seekin

Many experienced professionals get overlooked—not because they lack skill, but because their CV and LinkedIn profile fail to tell the right career story. This article breaks down how to reframe your experience with executive branding techniques that highlight your value, open doors, and get results. If you’ve spent 20+ years delivering, it’s time your story reflected it. Stop underselling what took you decades to build.

If you’re getting views but no messages… interviews but no offers… recognition but no promotion — the issue might not be your experience. It’s your personal brand. Right now, your CV, LinkedIn, and digital presence are speaking on your behalf — in inboxes, hiring decisions, partner meetings, and investor decks. But if they’re not landing with the right clarity, consistency, or conviction, then you’re leaving opportunities on the table. At Bigger Fish, we see this daily: ta

In the fast-paced world of executive leadership, standing out is not just an option – it's a necessity. Personal branding is the key to...

To help you make the most of your job search, we've compiled a list of the top 10 best job boards, each offering unique features to...

So, you're wondering how I position my clients as the best candidates when applying for their dream jobs? I first started writing CVs and...

This article explains How to write an About / Summary Section for LinkedIn, including a Video Tutorial by Lee Woodrow.

Being ghosted 👻 by a recruiter is one of the worst parts of job seeking. It can be demoralising, de-motivating and darn right annoying...

Change was forced upon me 5 years ago after a train wreck of family loss and career events. The old saying "sink or swim" came to mind. I...

Imagine having a tool that could organise and manage your job search. A remarkable online tool that could analyse a job description and...

How do you find hidden jobs, specific people or business opportunities on LinkedIn? I was first introduced to boolean search a few years...

Do you know how to write an amazing LinkedIn recommendation? I've designed the 4P LinkedIn Recommendation Framework to help substantiate...

So for all you entrepreneurs out there trying to build your businesses and an audience on LinkedIn - this effects you... When I joined...

Watch this video Tutorial by Lee Woodrow, giving LinkedIn tips for all you professionals wanting your profiles to rank well out of 722 milli

How to beat the LinkedIn Algorithm in 2021 - I constantly keep abreast of the latest tips, tricks and hacks on LinkedIn so you don't have to

So... you've been using LinkedIn to search and connect with Recruiters in order to find the perfect job. You're not alone, in 2021...

When writing, or updating your cv/email, proofread before you click send. If you know that detail-orientation is one of your weak points...

I was interviewed by Trisha Chapman of Impressive CV. Jam packed full of job seeker advice on how to craft a better CV and LinkedIn Profile.

With the rise of LinkedIn and the number of professionals using the platform, there is a greater need for individuals to stand out ...