

Reputation Is the New Resume: Why Personal Branding Wins in a Noisy World
Your resume no longer opens doors—your reputation does. In today’s market, personal branding is what gets you seen, trusted, and shortlisted. This article unpacks how mid-career professionals can build a credible, consistent brand that quietly attracts the right opportunities.
Lee Woodrow
Jul 234 min read


How to Optimise your LinkedIn Webinar, Learn LinkedIn Tips for Free: Mon 30th June 2025 at 12pm BST
Join us for a free live webinar on Monday 30th June at 12pm BST where we’ll reveal powerful LinkedIn tips to help you get noticed by recruiters and land better job offers. With 95% of recruiters using LinkedIn—many with advanced search tools—it’s essential to know how to work with the platform’s algorithm, not against it. In just 45 minutes, you’ll learn how to optimise your profile, engage strategically, and appear higher in search results. Whether you’re actively job seekin
Lee Woodrow
Jun 271 min read


Stop Underselling What Took You 20 Years to Build - Why Your Career Story Needs a Reboot
Many experienced professionals get overlooked—not because they lack skill, but because their CV and LinkedIn profile fail to tell the right career story. This article breaks down how to reframe your experience with executive branding techniques that highlight your value, open doors, and get results. If you’ve spent 20+ years delivering, it’s time your story reflected it. Stop underselling what took you decades to build.
Lee Woodrow
Jun 265 min read


Why Your Personal Branding Is Letting You Down (And How to Fix It Fast)
If you’re getting views but no messages… interviews but no offers… recognition but no promotion — the issue might not be your experience.
It’s your personal brand.
Right now, your CV, LinkedIn, and digital presence are speaking on your behalf — in inboxes, hiring decisions, partner meetings, and investor decks. But if they’re not landing with the right clarity, consistency, or conviction, then you’re leaving opportunities on the table.
At Bigger Fish, we see this daily: ta
Lee Woodrow
Jun 164 min read


What is Personal Branding - A Guide to Re-Inventing Yourself
In the fast-paced world of executive leadership, standing out is not just an option – it's a necessity. Personal branding is the key to...
Lee Woodrow
Dec 21, 20235 min read


Navigating Your Career: Top 10 Best Job Boards & Effective Online Job Search Strategies
To help you make the most of your job search, we've compiled a list of the top 10 best job boards, each offering unique features to...
Lee Woodrow
Nov 28, 20235 min read






























