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From Military Instructor,  Engineer, Recruiter & Project Manager to World Class Executive Branding Specialist. Lee Woodrow has led an extraordinary life spanning 36 countries with many life and career lessons to teach. Lee is listed as a Top 15 Linkedin Expert in London by Influence Digest. Furthermore, Lee is a Cancer Survivor, Motivational Speaker and lives with Multiple Myeloma.

Lee has worked in  MENA, SSA, APAC, US & European regions and has hands-on experience delivering  Oil & Energy, Maritime, Engineering, Sales, Recruitment, Academia, IT & Military projects. Lee started creating the Bigger Fish Executive Branding framework in 2008 and has refined the service ever since. His clients land interviews within 2-4 weeks and Lee & his team provide 1-2-1 services, coaching and courses to teach the secrets of landing top-tier positions.

Whether you're changing careers, going for a promotion or starting a small business? Lee knows first-hand what it takes to achieve results and has proven experience in helping senior job seekers and consultants succeed by creating strong personal and business brands.


Lee and his team coach contractors and senior job seekers and develop unique CVs, Resumes & LinkedIn profiles that generate leads and land interviews fast. Furthermore, Lee produces training videos and articles for job seekers, digital entrepreneurs and startups. Lee is seen as a LinkedIn Influencer and has over 15k followers on LinkedIn.


My Recommendations



Lee is a highly skilled branding expert, who helped me re-design my CV and LinkedIn profile to reflect my experience but also boost my self-confidence. He worked with me one-on-one and really ensured he understood my background and experience. My re-designed CV has translated into 3 interview offers out of 5 applications within the first 2 weeks and my LI profile received views, translating into 2 interviews within the first month of publishing. I highly recommend Lee - the processis top notch.


 I can't recommend Lee highly enough for anyone in the public sector looking to transition to a new sector mid-service. I decided to leave a senior role with the Metropolitan Police after 21 years. Lee constructed a CV that was designed to get me noticed in the extremely competitive, and sometimes daunting world of recruitment. Using Lee's techniques I was getting through ATS and offered interviews almost immediately. I have since accepted an offer of the perfect job within 4 months of speaking to Lee which has changed my life. He genuinely cares about his clients, is committed, offers ongoing support, and is an expert in his field. Thanks Lee!


I got in touch with Lee after I had noticed I was getting a lot of traffic ie calls via my LinkedIn profile but no conversions to interview over several months. Since working with Lee the response has been great, 2 interviews from 2 direct contacts from recruiters within days. All I can say is I should have done this ages ago. I definitely recommend Lee, his method and approach works!


"Lee's insight into the recruitment process and knowledge of how to ensure my CV would land at the top of the pile is amazing. I expected good results, but now I am truly blown away. In the past week or so I've applied for 7 jobs and received calls from the recruiters for 6 to let me know they're interested. I'm thrilled to say that it looks like the most difficult thing for me will be choosing between the offers! Best investment I ever made" 


"I personally didn't realise the role algorithms play and how your CV should be optimised for these.The impact of my new CV and LinkedIn profile was immediate, within 2 weeks I'd seen an 800% increase in recruiters calling back and submitting me for interview, I have since accepted a contract from a recruiter on a day rate 21% higher than my previous best day rate and that would not have been possible without Lee's CV services"

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"The CV Lee created exceeded all my expectations – since then I had an overwhelming response from recruiters on LinkedIn and other job sites. Within a week I started to receive about 6-8 calls per day from recruiters. Of these, I was offered 5 job interviews with top companies! Best of all, I was able to secure a fantastic job within a month of getting my CV done professionally - an investment worth the money!"


A ‘genuine expert’ is the phrase that comes to mind when I think about Lee. In August 2019, I hired Lee to overhaul my CV and LinkedIn profile. I was particularly impressed by Lee’s in-depth questioning to understand my skills, experiences and aspirations; plus, he is a genuinely nice person. The transformation in my CV and LinkedIn profile was truly amazing. Within a week, I was being approached for different types of roles than previously. Within two weeks I was offered consultancy work until the end of the year! Lee earns my highest recommendation, both on LinkedIn, and to my friends.


"Lee Woodrow really has his finger on the pulse, and understands, what is required now to even get you a look in with any prospective employer. I do not hesitate to recommend Lee, his approach and his understanding, being very careful, that he explains and relates to current technologies, he easily puts you at your ease in building a first class CV & Linked-in profile. I've since landed a 2 year contract with MHI Vestas as a Project Document Controller and it all stems from Lee's great guidance"


Lee presented an insightful and valuable CV / LinkedIn training webinar to my final year Bio Medical Students at De Montfort University, assisting them in optimising their CV’s. Professional and resourceful!


"Lee transformed my ever lengthening CV into a clear and focussed version and then translated that onto my LinkedIn profile. Lee enabled me to quickly realise the depth and breadth of my experience and this process really helped my self-confidence and to target roles that I would perhaps have overlooked. I had at least a half dozen specific and serious enquiries from talent acquisition professionals/recruiters within the first few weeks which led to interviews and a number of subsequent job offers"


"Having used CV writing services in the past, Lee was head and shoulders above them all. He uses a meticulous approach to capturing your career history / experience and structures it in a way that builds a story of all of your successes. His unique approach creates a CV and a profile that accentuates career success. Anyone reading your CV will be blown away by the precision through which you have delivered outcomes and value for all of your employers. He went above and beyond what I expected, It wasn’t just a transaction for him, it is something he is truly passionate about. I’ve now landed my dream job, and it’s all thanks to Lee"


"Lee's professional services were highly recommended. I went on to have my CV, LinkedIn Profile and Cover Letter overhauled and reconfigured. His knowledge of recruitment and what is required to make an impression is second to none and within a week of posting my new CV also my new LinkedIn going live, I received 2 phone calls for potential jobs. Well worth the investment, I would highly recommend Lee's services to anyone that want to better themselves and to give every chance of standing out of the crowd. Thank you Lee"

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