

Master the Art of Interview Coaching and Land Your Dream Job
Interviews decide careers. Our online Interview Coaching Course gives you proven strategies, video lessons, and practical exercises to boost confidence, structure powerful answers, and impress employers. With lifetime access, you’ll be ready for every interview ahead—and land the job you deserve.

Lee Woodrow
Sep 53 min read


Interview-Winning CV Templates That Get You Noticed
Stand out in today’s job market with ATS-optimised CV Templates from Bigger Fish. Designed using proven eye-tracking principles, these templates ensure your skills and achievements get noticed fast. Affordable, editable, and interview-winning, they’re the smart way to land your next role.

Lee Woodrow
Sep 42 min read


Transform Your Career with Professional Branding
If you’ve ever wondered how some professionals seem to glide effortlessly into high-value roles, landing interviews and negotiating offers with confidence, the secret often lies in their career branding strategies. It’s not just about having a polished CV or a LinkedIn profile. It’s about crafting a compelling narrative that highlights your unique value and positions you as the go-to expert in your field.

Lee Woodrow
Aug 294 min read


Reputation Is the New Resume: Why Personal Branding Wins in a Noisy World
Your resume no longer opens doors—your reputation does. In today’s market, personal branding is what gets you seen, trusted, and shortlisted. This article unpacks how mid-career professionals can build a credible, consistent brand that quietly attracts the right opportunities.

Lee Woodrow
Jul 234 min read


You’re Not Overqualified — You’re Underbranded
Whether you're changing industries, aiming higher, or launching your own consultancy, we help you stop underselling and start leading. We craft personal brands that reflect your value — not your job title. Because you're not overqualified. You're just underbranded.

Lee Woodrow
Jul 115 min read


How to Optimise your LinkedIn Webinar, Learn LinkedIn Tips for Free: Mon 30th June 2025 at 12pm BST
Join us for a free live webinar on Monday 30th June at 12pm BST where we’ll reveal powerful LinkedIn tips to help you get noticed by recruiters and land better job offers. With 95% of recruiters using LinkedIn—many with advanced search tools—it’s essential to know how to work with the platform’s algorithm, not against it. In just 45 minutes, you’ll learn how to optimise your profile, engage strategically, and appear higher in search results. Whether you’re actively job seekin

Lee Woodrow
Jun 271 min read


Stop Underselling What Took You 20 Years to Build - Why Your Career Story Needs a Reboot
Many experienced professionals get overlooked—not because they lack skill, but because their CV and LinkedIn profile fail to tell the right career story. This article breaks down how to reframe your experience with executive branding techniques that highlight your value, open doors, and get results. If you’ve spent 20+ years delivering, it’s time your story reflected it. Stop underselling what took you decades to build.

Lee Woodrow
Jun 265 min read


From Project Manager to Executive: The Leadership Habits That Get You Noticed
From project manager to executive isn’t just a promotion — it’s a mindset shift. In this article, we break down the leadership habits, strategic thinking, and performance insights that help professionals in their 30s to 50s move from middle management into executive roles. Whether you're in tech, construction, energy or healthcare, these proven principles can help you lead at the next level.

Lee Woodrow
Jun 235 min read


Should I Use ChatGPT to Write My CV?
Job Applications in the AI Age: Should I Use ChatGPT to Write My CV? In today’s hyper-competitive job market, AI tools like ChatGPT are...

Lee Woodrow
Jun 204 min read


Mindset and Career Reinvention: What Midlife Professionals Need to Know
Career reinvention for midlife professionals starts with mindset. In your 40s and 50s, success isn’t about starting over — it’s about building on everything you’ve learned. From military grit to corporate leadership to life after illness, I share the mindset tools that help professionals stay relevant, resilient, and respected through life’s biggest transitions.

Lee Woodrow
Jun 193 min read


How to Beat Ageism & Stay Relevant for Professionals in their 40s & 50s
Discover how to beat ageism and build a personal brand that keeps you relevant, visible, and competitive in your 40s and 50s.

Lee Woodrow
Jun 185 min read


Rage Quitting Might Feel Good… But It’s Rarely Good Strategy
More professionals than ever are walking out of jobs without notice — often burned out, disrespected, or simply fed up. It’s called rage quitting, and while it might feel empowering in the moment, it often creates a bigger problem later: a damaged personal brand.
If you’re considering quitting a job suddenly — or already have — this is for you.
At Bigger Fish Executive Branding, we work with professionals at every career stage, including those going through high-stress exit

Lee Woodrow
Jun 174 min read


Why Your Personal Branding Is Letting You Down (And How to Fix It Fast)
If you’re getting views but no messages… interviews but no offers… recognition but no promotion — the issue might not be your experience.
It’s your personal brand.
Right now, your CV, LinkedIn, and digital presence are speaking on your behalf — in inboxes, hiring decisions, partner meetings, and investor decks. But if they’re not landing with the right clarity, consistency, or conviction, then you’re leaving opportunities on the table.
At Bigger Fish, we see this daily: ta

Lee Woodrow
Jun 164 min read


The IT Layoff Wave of 2024: Navigating Career Uncertainty with Expert IT Career Branding
Explore the causes behind the 2024 IT layoff wave and discover actionable strategies to adapt. Learn how to future-proof your career...

Lee Woodrow
Nov 26, 20245 min read


Unlock Your Career Potential - What is Neuro-Linguistic Programming (NLP)?
In today's competitive job market, standing out as an executive or manager requires more than just technical skills and experience. It...

Lee Woodrow
Jul 3, 20246 min read


8 Secrets to Elevate Your Executive Career
Achieving success in the workplace is often seen as a blend of skill, opportunity, and strategy. But what if there were key secrets...

Lee Woodrow
Jun 7, 20245 min read


Unlocking Opportunities & Navigating the UK Job Market in 2024
As we sail through the dynamic waters of 2024, it's evident that the UK job market in 2024 continues to evolve, presenting both challenges..

Lee Woodrow
May 10, 20244 min read


Harnessing the Power of Visualisation to Ease Stress & Work Towards Successful Outcomes
Just as top athletes use visualisation to excel, jobseekers can harness the power of visualisation to ease stress & work towards successful

Lee Woodrow
Apr 12, 20243 min read


Executive Branding & The Power of Tone - How Effective Communication Begins with Your Tone
In the dynamic world of business, effective communication is the linchpin that holds together successful professional relationships....

Lee Woodrow
Dec 22, 20232 min read


What is Personal Branding - A Guide to Re-Inventing Yourself
In the fast-paced world of executive leadership, standing out is not just an option – it's a necessity. Personal branding is the key to...

Lee Woodrow
Dec 21, 20235 min read






























