

You’re Not Overqualified — You’re Underbranded
Whether you're changing industries, aiming higher, or launching your own consultancy, we help you stop underselling and start leading. We craft personal brands that reflect your value — not your job title. Because you're not overqualified. You're just underbranded.

Lee Woodrow
14 minutes ago5 min read


How to Optimise your LinkedIn Webinar, Learn LinkedIn Tips for Free: Mon 30th June 2025 at 12pm BST
Join us for a free live webinar on Monday 30th June at 12pm BST where we’ll reveal powerful LinkedIn tips to help you get noticed by recruiters and land better job offers. With 95% of recruiters using LinkedIn—many with advanced search tools—it’s essential to know how to work with the platform’s algorithm, not against it. In just 45 minutes, you’ll learn how to optimise your profile, engage strategically, and appear higher in search results. Whether you’re actively job seekin

Lee Woodrow
Jun 271 min read


Stop Underselling What Took You 20 Years to Build - Why Your Career Story Needs a Reboot
Many experienced professionals get overlooked—not because they lack skill, but because their CV and LinkedIn profile fail to tell the right career story. This article breaks down how to reframe your experience with executive branding techniques that highlight your value, open doors, and get results. If you’ve spent 20+ years delivering, it’s time your story reflected it. Stop underselling what took you decades to build.

Lee Woodrow
Jun 265 min read


From Project Manager to Executive: The Leadership Habits That Get You Noticed
From project manager to executive isn’t just a promotion — it’s a mindset shift. In this article, we break down the leadership habits, strategic thinking, and performance insights that help professionals in their 30s to 50s move from middle management into executive roles. Whether you're in tech, construction, energy or healthcare, these proven principles can help you lead at the next level.

Lee Woodrow
Jun 235 min read


Should I Use ChatGPT to Write My CV?
Job Applications in the AI Age: Should I Use ChatGPT to Write My CV? In today’s hyper-competitive job market, AI tools like ChatGPT are...

Lee Woodrow
Jun 204 min read


Mindset and Career Reinvention: What Midlife Professionals Need to Know
Career reinvention for midlife professionals starts with mindset. In your 40s and 50s, success isn’t about starting over — it’s about building on everything you’ve learned. From military grit to corporate leadership to life after illness, I share the mindset tools that help professionals stay relevant, resilient, and respected through life’s biggest transitions.

Lee Woodrow
Jun 193 min read


How to Beat Ageism & Stay Relevant for Professionals in their 40s & 50s
Discover how to beat ageism and build a personal brand that keeps you relevant, visible, and competitive in your 40s and 50s.

Lee Woodrow
Jun 185 min read


Rage Quitting Might Feel Good… But It’s Rarely Good Strategy
More professionals than ever are walking out of jobs without notice — often burned out, disrespected, or simply fed up. It’s called rage quitting, and while it might feel empowering in the moment, it often creates a bigger problem later: a damaged personal brand.
If you’re considering quitting a job suddenly — or already have — this is for you.
At Bigger Fish Executive Branding, we work with professionals at every career stage, including those going through high-stress exit

Lee Woodrow
Jun 174 min read


Why Your Personal Branding Is Letting You Down (And How to Fix It Fast)
If you’re getting views but no messages… interviews but no offers… recognition but no promotion — the issue might not be your experience.
It’s your personal brand.
Right now, your CV, LinkedIn, and digital presence are speaking on your behalf — in inboxes, hiring decisions, partner meetings, and investor decks. But if they’re not landing with the right clarity, consistency, or conviction, then you’re leaving opportunities on the table.
At Bigger Fish, we see this daily: ta

Lee Woodrow
Jun 164 min read


The IT Layoff Wave of 2024: Navigating Career Uncertainty with Expert IT Career Branding
Explore the causes behind the 2024 IT layoff wave and discover actionable strategies to adapt. Learn how to future-proof your career...

Lee Woodrow
Nov 26, 20245 min read


Making the Best First Impression in an Interview: Your Key to Success
One of the first steps to making a great impression is avoiding common mistakes that even experienced professionals fall into...

Lee Woodrow
Sep 16, 20246 min read


How to Optimise Your CV / Resume Free Webinar - 15th Aug 2024
Join our webinar "How to optimise your CV / Resume" and learn how to craft a CV / Resume that opens doors to top jobs and drives interviews

Lee Woodrow
Aug 10, 20242 min read


Unlock Your Career Potential - What is Neuro-Linguistic Programming (NLP)?
In today's competitive job market, standing out as an executive or manager requires more than just technical skills and experience. It...

Lee Woodrow
Jul 3, 20246 min read


The Executive’s Handbook: Proven Methods & 100 Top Executive Job Boards for Securing Top-Tier Positions
Introduction to Executive Job Seeking Executive job-seeking is a specialised process requiring a strategic approach. Unlike entry-level...

Lee Woodrow
Jun 25, 202415 min read