

Rage Quitting Might Feel Good… But It’s Rarely Good Strategy
More professionals than ever are walking out of jobs without notice — often burned out, disrespected, or simply fed up. It’s called rage quitting, and while it might feel empowering in the moment, it often creates a bigger problem later: a damaged personal brand.
If you’re considering quitting a job suddenly — or already have — this is for you.
At Bigger Fish Executive Branding, we work with professionals at every career stage, including those going through high-stress exit

Lee Woodrow
18 hours ago4 min read


Why Your Personal Branding Is Letting You Down (And How to Fix It Fast)
If you’re getting views but no messages… interviews but no offers… recognition but no promotion — the issue might not be your experience.
It’s your personal brand.
Right now, your CV, LinkedIn, and digital presence are speaking on your behalf — in inboxes, hiring decisions, partner meetings, and investor decks. But if they’re not landing with the right clarity, consistency, or conviction, then you’re leaving opportunities on the table.
At Bigger Fish, we see this daily: ta

Lee Woodrow
2 days ago4 min read


What is Personal Branding - A Guide to Re-Inventing Yourself
In the fast-paced world of executive leadership, standing out is not just an option – it's a necessity. Personal branding is the key to...

Lee Woodrow
Dec 21, 20235 min read


Power Up Your CV/Resume with Action Verbs: A Comprehensive Guide
Your CV/Resume is often your first opportunity to make a strong impression on a potential employer. To stand out in a competitive job...

Lee Woodrow
Nov 7, 20233 min read


The Rule of Three & Key to Resume Success
For thousands of years, the number three has been instilled with an ambience, a power that has been placed at the centre of rules...

Lee Woodrow
Oct 21, 20225 min read


How to position yourself as the best candidate when applying for your dream job
So, you're wondering how I position my clients as the best candidates when applying for their dream jobs? I first started writing CVs and...

Lee Woodrow
Oct 14, 20223 min read


How to write a profile summary for your CV or Resume
How to Write a Professional Summary or Profile for your CV or Resume. This should be the first thing that a recruiter reads on your CV or...

Lee Woodrow
Feb 22, 20224 min read


Psychology of reading a CV - F & Z Patterns
The Bigger Fish CV framework takes into consideration the layout scanning patterns of F and Z and frames information in key areas.

Lee Woodrow
Jul 23, 20212 min read


How to reach out to Recruiters on LinkedIn with message examples
So... you've been using LinkedIn to search and connect with Recruiters in order to find the perfect job. You're not alone, in 2021...

Lee Woodrow
Jan 26, 20213 min read


How to beat an applicant tracking system (ATS)
Optimise for ATS search and ranking algorithms by paying close attention to keywords you include on your CV. ..

Lee Woodrow
Oct 6, 20203 min read