

Reputation Is the New Resume: Why Personal Branding Wins in a Noisy World
Your resume no longer opens doors—your reputation does. In today’s market, personal branding is what gets you seen, trusted, and shortlisted. This article unpacks how mid-career professionals can build a credible, consistent brand that quietly attracts the right opportunities.

Lee Woodrow
Jul 234 min read


How to Optimise your LinkedIn Webinar, Learn LinkedIn Tips for Free: Mon 30th June 2025 at 12pm BST
Join us for a free live webinar on Monday 30th June at 12pm BST where we’ll reveal powerful LinkedIn tips to help you get noticed by recruiters and land better job offers. With 95% of recruiters using LinkedIn—many with advanced search tools—it’s essential to know how to work with the platform’s algorithm, not against it. In just 45 minutes, you’ll learn how to optimise your profile, engage strategically, and appear higher in search results. Whether you’re actively job seekin

Lee Woodrow
Jun 271 min read


Why Your Personal Branding Is Letting You Down (And How to Fix It Fast)
If you’re getting views but no messages… interviews but no offers… recognition but no promotion — the issue might not be your experience.
It’s your personal brand.
Right now, your CV, LinkedIn, and digital presence are speaking on your behalf — in inboxes, hiring decisions, partner meetings, and investor decks. But if they’re not landing with the right clarity, consistency, or conviction, then you’re leaving opportunities on the table.
At Bigger Fish, we see this daily: ta

Lee Woodrow
Jun 164 min read


Navigating Your Career: Top 10 Best Job Boards & Effective Online Job Search Strategies
To help you make the most of your job search, we've compiled a list of the top 10 best job boards, each offering unique features to...

Lee Woodrow
Nov 28, 20235 min read


How to position yourself as the best candidate when applying for your dream job
So, you're wondering how I position my clients as the best candidates when applying for their dream jobs? I first started writing CVs and...

Lee Woodrow
Oct 14, 20223 min read


How to write an About / Summary Section for LinkedIn (Video Tutorial)
This article explains How to write an About / Summary Section for LinkedIn, including a Video Tutorial by Lee Woodrow.

Lee Woodrow
Sep 28, 20223 min read


How to use boolean search filters on LinkedIn to find people, jobs and business opportunities
How do you find hidden jobs, specific people or business opportunities on LinkedIn? I was first introduced to boolean search a few years...

Lee Woodrow
Dec 30, 20212 min read


LinkedIn Recommendation Framework - The 4P's
Do you know how to write an amazing LinkedIn recommendation? I've designed the 4P LinkedIn Recommendation Framework to help substantiate...

Lee Woodrow
Nov 9, 20212 min read


LinkedIn Connection Request Limit and Lead Generation... ☹️
So for all you entrepreneurs out there trying to build your businesses and an audience on LinkedIn - this effects you... When I joined...

Lee Woodrow
Aug 23, 20212 min read


How to reach out to Recruiters on LinkedIn with message examples
So... you've been using LinkedIn to search and connect with Recruiters in order to find the perfect job. You're not alone, in 2021...

Lee Woodrow
Jan 26, 20213 min read


LinkedIn Do's & Don'ts
With the rise of LinkedIn and the number of professionals using the platform, there is a greater need for individuals to stand out ...

Lee Woodrow
Jan 24, 20202 min read