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How to craft an elevator pitch

Updated: Apr 20, 2022

An elevator pitch is a brief, persuasive speech that you can use to spark interest in what your organisation does. You can also use one to create interest in a project, idea, or product.

It needs to be succinct while conveying important information.

To craft a great pitch:

⚡Identify your goal

⚡Explain what you do

⚡Communicate your USP

⚡Engage with a question

⚡Put it all together


Try to keep a business card or other takeaway item with you, which helps the other person remember you and your message. And cut out any information that doesn't absolutely need to be there.

Here's mine:


💣 I'm an Executive Branding Specialist, I help Executives, Managers & Engineers to land more interviews & job offers using 'LinkedIn Insider Secrets' & my 'Unique Personal Branding Framework, including advanced CV & Resume writing.

I generate leads and create opportunities by coaching my clients on best practices, digital marketing, sales techniques and LinkedIn job seeking strategies.

Unlike other branding coaches, I offer 1-on-1 online training sessions and create bespoke solutions to ensure my client's success.

How is your brand performing? Do you need my help? 💣


What's your elevator pitch?