Updated: Jun 18
Most contractors know all about the importance of your LinkedIn profile picture. But did you know there is a banner image at the very top of your LinkedIn profile that can be edited and is prime advertising space.
In fact, LinkedIn profiles with graphics have 10 times more chance of getting viewed than those that don’t. Your crazy not to fill this space with relevant information and graphics.
As LinkedIn is limited with its formatting this is your opportunity to stand out with visual impact. As I always say to my clients, “a picture paints a thousand words.”
LinkedIn provides users with a number of options for standard-use banners, however you'll have more impact if you create one of your own that is meaningful to your clients and target audience.
To access the banner image:
Go to your Profile >> Edit Profile and click on Add a background photo.
If you already have a background photo, then hover over it and click Edit Background.
Bigger Fish provides a full LinkedIn Banner Design Service, including licensed high-definition images, graphics and fonts. See example banners here and how Bigger Fish clients have transformed their LinkedIn Profiles.