Sometimes the most valuable advice comes from your fellow entrepreneurs, not the CEO of a Fortune 500 company. At Bigger Fish, we know that behind every business is a person, and behind every person is a story – with knowledge, experience and advice to share.
Over the years I have picked up on several factors which most successful businesses implement.
Here are a few of my favourite tips:
Learn from and connect with other businesses.
Visit your competition and introduce yourself. Nurture and develop a good relationship with them. Refer customers to them, as well. It's give-and-take and there really is enough to go around. Don't be afraid to ask them for help or advice. I believe that whether you’re just starting your business, or have been at it for years, advice from fellow business owners can be invaluable. You never know when words of wisdom will strike a chord and inspire you to grow and change for the better.
Build a quality website using a developer that understands your vision. Make sure they brand your new website with your logo and colours that work, and set up pages using sales funnels with calls to action to convert your visitors into paying customers. There are many free website builder tools out there including Wix, Moonfruit, and Wordpress but all of these require technical understanding to use properly. If in doubt, use a professional.
We would often say to ourselves ‘If you build it, they will come!’ We built a beautiful place with a delicious menu offering, but they did not come. We had a website and social media accounts, but no real budget or strategy to promote our business. We turned to Facebook, started promoting posts and saw results immediately. We have not stopped promoting posts and creating marketing campaigns on Facebook since then. If you have not already done so, create a Facebook Page and learn how to use their marketing tools with their online training program called Blueprint; you will set yourself in a path to grow your business, really fast.
Social Media marketing - Prioritise Quality Over Quantity.
It’s important to plan out your Facebook posts and activity. It’s not a good practice to take a bunch of pictures one day and post them all. One thought out, strategic, well branded post a day or a few times a week is so much better than posting 10 pictures in one day without a strategy.
Follow Your Dreams.
Identify what your true motivation is for starting your business or for pursuing your particular path in life. Then study it, dream it, live it, and most importantly, never lose sight of it. And always, always, always pursue with passion, desire, and the most definiteness of purpose.”